Zephyr Holiday Postcards
For six years in a row Poster Boyz has created Holiday Greeting Cards for Zephyr. Robin Finlayson (former owner) wanted to create an eye catching piece to send out to her clients to double as a Holiday greeting card, as well as a special discount for those receiving the card...in short a holiday gift card. Since the Holiday Season is when most of us receive a high volume of mail, we decided to bypass the standard 4"x6" postcard for a larger 8.5"x5.5" piece that would stand out in the shuffle in one's daily in-take of Holiday mail. The larger size and contemporary design mixed with a clever marketing strategy yields great results year after year. Robin reports her clients always comment on the cards, which means they are doing their job: standing out in the crowd, and engaging clients to return to the store.