The new premium city guide app features 

hyper-local tour experiences // citywide events // exclusive rewards //

local collaborative // discrimination free zone // clean slate data 

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from the founders of

Sock Magic Logo Design & Branding Suite

This fun, innovative shop opened in the spring of 2011, and Poster Boyz was commissioned to create Sock Magic's logo as well as their start up line of promotional products including business cards, packaging stickers, postcards and frequent buyer discount punch cards.  We worked one on one with Robin Finlayson (owner) to establish the look and feel for the whimsical, playful nature of her new boutique.  We were delighted to be a part of the brainstorming sessions for the final name of Robin's new store as well.

 

 Once the name was in place, we begin with determining the basic color pallet...a subtle gradient of dark blue.   A crisp, bold font was used for visibility from the street, and a spattering of stars was splashed across the final artwork.

 

 We worked the final logo into an oval shape, and even printed oval shaped business cards to underline the fun and unique nature of the brand and boutique.